Designing a 0–1 MVP that bridges learning through personalized guidance
Designing a 0–1 MVP that bridges learning through personalized guidance
I joined Outlearn, an early-stage EdTech startup under (now) MoveForward AI. From 0–1, I owned the design direction, roadmap, and handoffs, helping shape and launch the MVP, a platform that bridges the gap between abundant content and the personalized guidance learners need to turn learning into real growth.
I joined Outlearn, an early-stage EdTech startup under (now) MoveForward AI. From 0–1, I owned the design direction, roadmap, and handoffs, helping shape and launch the MVP, a platform that bridges the gap between abundant content and the personalized guidance learners need to turn learning into real growth.
Role
Role
UX Designer
UX Designer
Timeline
Jun- Dec 2021
Jun- Dec 2021
Team
UX Designer, Senior Designer, Founder, PM
UX Designer, Sr Designer, Founder, PM
Stakeholders
Moveforward AI exec board
Moveforward AI exec board
V2
V2
V2
Launched after successful MVP
Launched after successful MVP
1,200+
1,200+
1,200+
Users onboarded post-launch
Users onboarded post-launch
28%
28%
28%
Rise in onboarding success
Rise in onboarding success
Solution Seak Peak!
Solution Seak Peak!
How might we design a structured and inclusive support system that meets the diverse needs of students, enabling them to navigate the complexities of career decisions seamlessly and make timely, informed choices?
How might we design a structured and inclusive support system that meets the diverse needs of students, enabling them to navigate the complexities of career decisions seamlessly and make timely, informed choices?
The Adaptive Career Ladder
An adaptive Career Ladder that visualizes your current professional stage and dynamically personalizes learning paths, mentorships, and growth opportunities
Career growth means knowing when to pivot, evolve, and align with purpose.
Career growth means knowing when to pivot, evolve, and align with purpose.
The Adaptive Career Ladder
An adaptive Career Ladder that visualizes your current professional stage and dynamically personalizes learning paths, mentorships, and growth opportunities
Career growth means knowing when to pivot, evolve, and align with purpose.
The Adaptive Career Ladder
An adaptive Career Ladder that visualizes your current professional stage and dynamically personalizes learning paths, mentorships, and growth opportunities
The Personalized Dashboard
The Personalized Dashboard intelligently tracks and visualizes your growth journey, adapting to your evolving goals to keep you informed, motivated, and deeply engaged in your professional development
Individuals stay informed about their progress
The Accountability Hub
The Community feature connects users with accountability partners and mentors, creating a supportive environment that drives consistency, shared motivation, and meaningful progress toward career goals.
A welcoming forum/environment with peers and mentors
User Research Uncovered...
User Research Uncovered...
95% of respondents felt lost without a career guide, revealing a strong need for direction and mentorship.
95% of respondents felt lost without a career guide, revealing a strong need for direction and mentorship.
Students juggle separate tools for academics, careers, and wellbeing with no unified support system
Students juggle separate tools for academics, careers, and wellbeing with no unified support system
Online advice often lacks reliability, leaving students uncertain about which sources to trust
Online advice often lacks reliability, leaving students uncertain about which sources to trust
Endless options overwhelm learners, making it hard to identify the right path forward
Endless options overwhelm learners, making it hard to identify the right path forward
Most platforms ignore individual goals and contexts, offering a one-size-fits-all experience
Most platforms ignore individual goals and contexts, offering a one-size-fits-all experience
This survey visualizes what young people wish they had more guidance on while navigating major life choices. From college decisions to job openings, the data reveals
This survey visualizes what young people wish they had more guidance on while navigating major life choices. From college decisions to job openings, the data reveals
College decisions
College decisions
60%
60%
Job Openings
Job Openings
45%
45%
Examinations
Examinations
30%
30%
Career path guide
Career path guide
95%
95%
Analyzing data and Design Ideation
Through card sorting and affinity mapping, I identified that students seek clarity, mentorship, and curated learning resources to build confidence and direction. While early-career professionals aim for growth, peer insight, and industry alignment to make better career decisions.
Through card sorting and affinity mapping, I identified that students seek clarity, mentorship, and curated learning resources to build confidence and direction. While early-career professionals aim for growth, peer insight, and industry alignment to make better career decisions.
By merging the goals of both key user groups, I distilled the research insights into three main themes and presented them to the team to align understanding before beginning empathy and journey mapping
By merging the goals of both key user groups, I distilled the research insights into three main themes and presented them to the team to align understanding before beginning empathy and journey mapping
Creating a journey map, I captured how both college students and early-career professionals begin their career exploration with excitement, but quickly spiral into confusion and pressure as endless options and uncertainty make decision-making overwhelming.
Creating a journey map, I captured how both college students and early-career professionals begin their career exploration with excitement, but quickly spiral into confusion and pressure as endless options and uncertainty make decision-making overwhelming.
I led brainstorming sessions with the founders and product team, driving idea generation and aligning on key features and product direction
I then rapid wireframes to quickly iterate design concepts, validate user flows, and refine interaction patterns based on early feedback
I designed the site map to organize complex content into a clear, goal-oriented flow. It helped identify navigation gaps early and align team understanding
Analyzing data and Design Ideation
Analyzing data and Design Ideation
User testing led to a faster, more intuitive experience by replacing slow interactions with guided flows and reorganizing navigation for better clarity, engagement, and feature discoverability.
The Final Design Snippets
User Profile
New User Onboard
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Designed and built with purpose | © 2025 by Divya Mavinkurve
Designed and built with purpose | © 2025 by Divya Mavinkurve